Foyer Global Health, the international healthcare subsidiary of the Foyer Group, has announced the appointment of Jeroen Van de Velde as its new Chief Sales Officer, effective immediately.

Van de Velde has nearly 20 years of experience in executive leadership roles. One of the original members of Globality’s leadership team, he played a pivotal role in shaping the company’s early direction and development. He later joined Foyer Global Health, where he has served as Chief Operating Officer for over eight years, contributing significantly to the company’s strategic growth and operational excellence, up to and through the recent merger with Globality.

In his new role, Van de Velde will oversee global sales operations, with a focus on driving growth, reinforcing customer value, and aligning commercial strategies across all markets.

“We are delighted to welcome Jeroen into his new role,” said Sophie Latil, CEO of Foyer Global Health. “His dual experience at Globality and Foyer Global Health uniquely positions him to lead our commercial efforts and deliver long-term value to our clients and stakeholders.”

The ITIJ team recently spoke to international private medical insurance (IPMI) providers in Europe, including Van de Velde, about how the emphasis on customisation, digital transformation, prevention and wellbeing are ensuring that expat needs are met and insurer success is elevated.