The Competition and Markets Authority (CMA) has launched a review into the UK’s private dentistry market, examining access, pricing, and consumer protections as demand for private dental care continues to rise.

The study will assess how effectively the £8.4 billion sector is working for patients across Britain, covering both essential dental care and cosmetic treatments. The regulator is seeking evidence from consumers, dental practices, and other stakeholders as it evaluates how the market operates in practice.

Demand for private dentistry has grown significantly, with around one in five people using private dental care in 2024. Prices have also increased sharply between 2022 and 2024, with initial consultations rising 23% to £80 and routine check-ups increasing 14% to £55. In 2025, private dentistry accounted for 69% of the UK dental market.

The CMA said consumers could face complex choices, limited price transparency, and inconsistent information when selecting providers or treatments.

CMA Chief Executive Sarah Cardell said: “Going to the dentist is an important part of health and wellbeing, yet we’re concerned many may be uncertain about costs, availability, treatment options, and what they’re entitled to. For some, turning to private dentistry is a choice – but for many, it’s a necessity.”

Commenting on the review, Brett Hill, Head of Health and Protection at consultancy Broadstone, said: “What we are seeing here is the fundamental economics of supply and demand – as NHS dental services have collapsed, large numbers of people have turned to the private sector … and as demand has increased, so have prices.”

He added that greater transparency around pricing and treatment options could help individuals make more informed decisions, while enabling employers and benefits providers to design dental benefits that improve access and value.

While the review focuses on the UK, similar trends are emerging globally as pressure on national health systems pushes more consumers toward private healthcare and insurance options.

The CMA will examine areas including access, pricing, competition, and complaints processes before determining the next steps.

Bupa has released its full-year results, which also show growing demand for private healthcare, signalling a structural shift in healthcare systems.