Shaping the future of global healthcare
With 25 years of experience and an international presence, Memorial Hospitals Group currently operates 12 hospitals with its 13th on the way, and serves more than three million patient visits each year, including more than 120,000 international patients from 167 countries, states Kerem Topuz, International Marketing Group Director
Memorial Hospitals Group is a leading healthcare institution, specialising in cardiovascular surgery, oncology, bone marrow and organ transplants, as well as advanced physical therapy. With state-of-the-art technology and expert medical teams, Memorial provides world-class treatment and compassionate patient care.
Our marketing and international outreach strategies are closely aligned with emerging global trends
Future trends in healthcare marketing: Memorial’s strategic direction
As healthcare rapidly evolves, Memorial is not only adapting to change but actively shaping the future through forward-thinking investments and patient-centric innovations. Its marketing and international outreach strategies are closely aligned with emerging global trends.
Hyper-personalised communication powered by health data
With the advancement of digital health records, artificial intelligence (AI) tools, and patient behaviour analytics, personalisation is no longer a luxury, it is an expectation. Memorial is investing in intelligent customer relationship management (CRM) systems that leverage patient profiles, historical treatment data, and individual preferences, to deliver customised communication. Whether a patient is preparing for surgery or undergoing post-treatment follow-up, Memorial’s messaging remains precise, relevant, and human. This level of engagement fosters not only loyalty but also advocacy.
Medical services and operations 24/7
Memorial Hospitals Group, collaborating with over 250 contracted insurance companies, provides 24/7 services to patients from around the world who place their trust in its highly qualified medical professionals.
Market-specific strategy with a localised approach
Memorial Hospitals recognises that international marketing must be deeply rooted in cultural understanding. In every region, its marketing efforts are tailored to reflect local health beliefs, digital behaviour, and trust dynamics. This decentralised yet coordinated approach ensures agility and resonance in global markets.
With the advancement of digital health records, artificial intelligence (AI) tools, and patient behaviour analytics, personalisation is no longer a luxury, it is an expectation
By combining technology with genuine human connection, Memorial Hospitals aims to transform international healthcare into a truly personalised journey.
Kerem Topuz
International Marketing Group Director
August 2025
Issue
This month we look at the rising demand for medical escorts on commercial airlines, plus ask how the latest technology can help insurance companies. In our International Hospitals and Healthcare Review we examine humanising IPMI in the digital age, and ask what makes a destination desirable for medical tourism.
Editorial Team
The Editorial Team updates the ITIJ website daily, and works on features for the print edition. With expert industry knowledge and years of experience in writing about complex travel insurance issues, the Editorial Team is ready to investigate and report on the topics that matter most to ITIJ's readers.
February 2025
Issue
Offering readers a deep dive into the issues facing providers and payers of healthcare services around the world. Cost containment, international patient department development, the role of AI in healthcare delivery and more.
