Rebrand for Max Bupa in India 

Global health insurer Max Bupa is changing its name in India to reflect its new direction following a change in shareholders. Under its new name, Niva Bupa Health Insurance, the company will provide healthcare access to its global customers in India, including expats. 

Krishnan Ramachandran, MD and CEO, Niva Bupa said, “Following the shareholder transition of Max Bupa from Max India to True North in 2019, we are now ready with our new brand identity as Niva Bupa. The new brand will firmly stand at the intersection of financial services and healthcare to fulfil the needs and aspirations of millions of people in India." 

Health insurance for everyone in the Indian market 

Backed by True North and Bupa, the new name was born following a survey of new-age millennials and middle-aged customers who were either existing or first-time buyers of the company’s health insurance products. 

Nimish Agrawal, Senior Vice President and Head of Marketing, Niva Bupa said,: "Our name has changed from Max Bupa Health Insurance Company Limited to Niva Bupa Health Insurance Company Limited effective 5 July 2021. As next steps, we will closely work with our partners and various stakeholders to complete our brand transition by year-end. It will be reflected in all our customer and partner-facing assets henceforth. Our business fundamentals remain unchanged, and there will be no impact of this transition on our customers and partners." 

The health insurer has recently partnered with Axis Bank – the third-largest private sector bank in India, to offer better healthcare. In a statement, Max Bupa said it would provide indemnity and fixed benefit products, as well as bespoke variants to customers of the bank.