New study shows almost a quarter of Brits plan their holidays just two months ahead

A recent study conducted by Censuswide for Aviva suggests that one fifth of UK holidaymakers are set to book or search for their next holiday four to five months in advance. Over a quarter of them, meanwhile, are planning just two to three months in advance, indicating that Brits could be using January to book both Easter and summer holidays.

The research, which surveyed 2,001 Brits, suggests that just over a fifth of holidaymakers are expecting to go away twice in 2024, while one in eight are expecting to holiday three times this year.

Looking at the length of holidays this year, just over a quarter of holidaymakers are choosing to go away for four to seven nights, followed by just under one fifth for eight to 14 nights and one in 10 for long weekends at two to three nights.

Of those planning holidays in 2024, just over a fifth have expressed an interest in seeing tourist attractions, followed by one in 10 wanting to take part in adventure/touring holidays and cruises.

Kelly Whittington, Director of Travel Claims at Aviva, comments: “As we look ahead to the new year, it’s not surprising to see an influx of holiday bookings as people look to make the most of renewed holiday allowance and flash sales from tour operators and airlines.”

Despite the popularity of tourism across Britain, one in nine holidaymakers admit to never purchasing travel insurance. At the same time, almost half of UK consumers would look at cutting costs by eliminating non-mandatory insurance coverage, according to a survey commissioned by insurance software developer Guidewire.