The forecast for this year suggests that the number of UK visitors to the city is nearing the levels recorded in 2019. NYC & Company expects that 801,000 tourists from the UK will have visited the Big Apple by the end of this year; 1.3 million visited in 2019.
“The Brits are back,” said Reginald Charlot, Managing Director, Tourism Market Development at NYC & Company. “The streets of New York City are jam-packed with Brits and the recovery has been tremendous.”
However, Charlot explained that though the city’s major attractions and central areas remain as popular as ever, British tourists are keen to visit parts of the city that are more hidden.
“We’ve focused on pushing the five boroughs of New York City for some time, encouraging visitors to go to the Bronx, which is the greenest borough in NYC, to go to Brooklyn to experience Prospect Park, to visit the little hidden gem of Staten Island – but that’s resonating even more for visitors post-pandemic,” he said. “It’s about encouraging visitors to explore a little bit more, to be outdoors, do something different, and see different parts of the city.”