Board of directors buys APRIL’s Brazilian travel insurance operation
Seven directors of April Brasil Seguro Viagem have purchased the French multinational’s travel insurance operation in the Brazilian market
The agreement provides for the maintenance of the brand and the continuity of the products and services of the specialist in insurance solutions and travel assistance. APRIL Brasil Seguro Viagem has been part of the Brazilian insurance market for over 30 years.
The corporate structure of the new April Brasil Seguro Viagem is formed by the CEO, Luiz Gustavo da Costa, and the directors Claudia Brito (Commercial), Bruno Venancio (Legal and Compliance), Marcelo Galbe (Technology and Innovation), Juliana Paschoa (Finance), Juçara Serrano (Operations) and Taís Mahalem (Marketing and Digital). The new partners have been working at APRIL for a long time, some of them over 14 years, during which time they have gained a deep understanding of the insurance and tourism markets.
Luiz Gustavo da Costa, CEO of APRIL Brasil Seguro Viagem, said: “In 2019, we surpassed the mark of half a million insurances issued. Now in 2020, we see the changes in the current tourism scenario as a great opportunity and made an offer to the head office to take over the travel insurance operation in the Brazilian market.”
According to the executive, the Brazilian board believes in expanding the travel insurance market in the post-crisis world. “The acquisition of the operation is the greatest proof that we believe in the business and we trust that we have a team of great talents, who know the market deeply. We believe that the post-pandemic scenario will bring an even stronger awareness of the importance of traveling protected and this will certainly benefit our sector.
“We have been very close to our partners and customers since the beginning of the pandemic and we have seen the strength of our structure, especially in assistance and commercial service, which have guaranteed safety and reinforced confidence in the brand”, he added.
Regarding the future, Da Costa revealed that the focus remains on the resumption of national and international tourism, on cost management and control, and the optimization of operations. At the same time, the company will develop a strategic plan for innovation and new products.