In her role as Chief Marketing Officer, Lynn oversees GeoBlue’s product, marketing and customer experience functions and is responsible for shaping and managing the company’s message, value proposition and visibility. An independent licensee of the Blue Cross Blue Shield Association, GeoBlue is a leader in high-tech, high-touch health insurance solutions for the globally mobile, providing group and individual global health insurance for those that live, work and/or study abroad.
Industry Voice: Taking off in a new direction
Adapting international healthcare benefits for a remote workforce is a key talking point, says Lynn Pina, Chief Marketing Officer, GeoBlue