Sheldon Kenton is the Group Chief Executive Officer of Global Benefits Group (GBG). He has had a 25-year career in the global health and insurance segment. Sheldon was previously President & CEO of GeoBlue, the joint venture in the United States between BUPA and the Blue Cross/Blue Shield Organization. At the same time, he served as Managing Director of Bupa Global. Prior to joining Bupa in 2016, he had a long career at Cigna Global, spanning responsibility for its business in Europe, the Middle East and Asia, as well as Chief Commercial Officer for Cigna Global North America. Sheldon resides in England with his wife and two daughters.