William Cooper is Marketing Director for William Russell. His main professional interests are SEO, content marketing, customer experience, and user experience.

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Industry voice: The ever-evolving role of brokers in IPMI

William Cooper, Marketing Director for William Russell, talks to ITIJ about how the role of brokers has changed, and how relationships with clients are paramount

Six value-adding trends that insurance brokers need to know about

William Cooper discusses ways insurance brokers can leverage the latest trends to bring more value to their customers