Lara Helmi is the Managing Director and co-founder of CONNEX Assistance Middle East, the leading provider of full service assistance in the region. Since its inception in 1999, Lara has led the company’s expansion to operate in 14 countries across the Middle East and Africa through a vast network of providers.
Case Study: CONNEX Assistance Middle East on operating on unfamiliar ground
Lara Helmi of CONNEX Assistance Middle East shares a case that saw the company challenged to operate in a new country