How do you market a hospitals services to insurers and patients effectively?

How do hospitals ensure that their messaging is targeted and effective? Marketing experts and healthcare providers from around the world highlight why knowledge and best practice are of central importance…

National Business Association of Colombia leads the Colombian medical tourism strategy

Carlos Eduardo Jurado and Juan Felipe Santos shared updates on their efforts to make Colombia’s healthcare system attractive to international patients and payers

Leveraging thought leadership to optimise business growth

Lorien Cross, Founder & Strategist of Chimera Content Marketing, shared her expertise with ITIJ about how executives can use their experience to showcase innovation and boost their reach

Data analytics and healthcare cost management: a match made in heaven

ITIJ sat down with Global Excel to learn how their Operations Team and Complex Claims Unit use Data Analytics to improve the customer experience, control costs and forecast for better…

ITIJ Speaks with David Eline - Health Compass

Interview: David Eline, Founder, Health Compass

David Eline, Founder of Health Compass, explains the premise of the company, and why transparency is key in healthcare procurement

Hospital accreditation – a mark of quality

International attention on the continuous improvement of healthcare quality is growing, with accreditation playing an important role in ensuring standards are met. Jane Collingwood considers the value international payers can…