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Marketing a hospital

How do you market a hospitals services to insurers and patients effectively?

How do hospitals ensure that their messaging is targeted and effective? Marketing experts and healthcare providers from around the world highlight why knowledge and best practice are of central importance…

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29 Jul 2022

Lauren Haigh

Columbia

National Business Association of Colombia leads the Colombian medical tourism strategy

Carlos Eduardo Jurado and Juan Felipe Santos shared updates on their efforts to make Colombia’s healthcare system attractive to international patients and payers

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29 Jul 2022

Carlos Eduardo Jurado, Juan Felipe Santos

Group of people

Leveraging thought leadership to optimise business growth

Lorien Cross, Founder & Strategist of Chimera Content Marketing, shared her expertise with ITIJ about how executives can use their experience to showcase innovation and boost their reach

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29 Jul 2022

Lorien Cross

Spreadsheet

Data analytics and healthcare cost management: a match made in heaven

ITIJ sat down with Global Excel to learn how their Operations Team and Complex Claims Unit use Data Analytics to improve the customer experience, control costs and forecast for better…

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1 Jul 2022

Global Excel

ITIJ Speaks with David Eline - Health Compass

Interview: David Eline, Founder, Health Compass

David Eline, Founder of Health Compass, explains the premise of the company, and why transparency is key in healthcare procurement

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1 Jul 2022

Mandy Langfield

Doctor

Hospital accreditation – a mark of quality

International attention on the continuous improvement of healthcare quality is growing, with accreditation playing an important role in ensuring standards are met. Jane Collingwood considers the value international payers can…

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1 Jul 2022

Jane Collingwood

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