Women and children first
A brand new travel insurance enters the market in Australia – and it’s just for women
A brand new travel insurance enters the market in Australia – and it’s just for women
With the message ‘Go your own way’, the new Australian travel insurance brand Travel with Jane has been launched and it’s aimed squarely at women and their families. It marks the first direct entry into the market by Insured by Us, known for being behind Australian brands Woolworths Travel Insurance and Real Travel Insurance.
Insured By Us director Ben Webster said that Australian women and their families represent an underestimated market. Despite insurance being overwhelmingly marketed towards men, Webster claimed that women make up about two thirds of current Insured By Us customers, though it was unclear why.
“Our first priority is to empower women to have confidence in the products they’re buying, to explain our products clearly and without omission, so that women can make their policies work for them,” Webster said. “We’re talking about sharing the so-called secrets to getting the best out of travel insurance and about avoiding common claim pitfalls.” Hoping to reverse this trend ‘through transparency and an unwavering customer-centric approach’, Webster, said that ‘engaging female travellers is a key business growth opportunity for us’.
Travel with Jane offers the choice between a Lite and Luxe policy, with both policies offering free coverage for dependants. According to its website, ‘children and dependents under 21 [are] covered for free when travelling with an insured adult’.
On the launch of the new product, Webster said it was high time that the insurance industry takes a new approach. “Insurance in Australia needs an urgent shake up,” he said. “Customers know that the business comes first and they come second and they are tired of solving business problems for insurance companies. It’s time for insurance to step into the light and be transparent by putting customers first.”
Policies are underwritten by The Hollard Insurance Company and supported by Mapfre.