US summer trips extend as travel insurance demand jumps almost 25%

US travellers are spending more on longer summer holidays in 2026, with demand for travel protection continuing to rise alongside increased trip investment, according to new data from International Medical Group (IMG).

The travel and medical insurance provider analysed the itineraries of more than 30,000 members travelling internationally between 1 June and 31 August 2026, identifying Mexico, Italy, Canada, the UK, and France as the most popular destinations for US travellers this summer.

While Mexico retained its position as the leading destination, Italy climbed from fourth place in 2025 to second this year, with France also entering IMG’s top five. The shift suggests growing demand for European travel, while traditionally popular tropical destinations slip down the rankings.

IMG’s findings also indicate that travellers are taking longer and more expensive trips. Average trip duration increased to almost 11 days, compared with around 10 days in summer 2025, while average insured trip costs rose by 15% year on year.

Grant Hayes, Global Head of Travel at IMG, said the data reflected a broader trend of consumers placing greater value on leisure travel despite ongoing economic pressures.

“Longer stays and higher trip costs naturally increase the importance of travellers protecting their investment,” Hayes said.

The company also reported a 23% increase in travel protection plan purchases compared with last summer, highlighting continued growth opportunities for insurers and assistance providers as travellers seek more comprehensive and flexible cover options.

Justin Poehler, IMG’s Chief Commercial Officer, said customers were increasingly prioritising reliability and adaptability when selecting travel protection products.