Travel boom holds strong as three in four plan summer trips despite price hikes

The latest Global Travel Confidence Index from Allianz Partners found that of more than 11,000 consumers across 10 markets 74% still intend to travel this summer, even as 77% express concern over rising travel costs. Many are adjusting budgets rather than cancelling trips, with 61% reducing non-essential spending to afford travel.

Risk awareness is also reshaping traveller behaviour. More than half (51%) said stricter border controls and geopolitical instability were influencing destination choices, while 68% now consider environmental risks and extreme weather when planning trips.

For insurers, the findings underline growing demand for protection products tied to disruption, health, and security concerns. Globally, 67% of travellers said they have purchased or are likely to purchase travel insurance this summer, rising to 84% among senior executives.

Medical protection remains the strongest purchase driver, with 86% citing medical assistance and repatriation as important, closely followed by peace of mind and protection against unforeseen disruptions (both 85%).

Digital expectations are also rising rapidly. Travellers ranked 24/7 customer support, faster claims processing, and flexible coverage among the most valued insurance features, while 63% said they expected mobile apps to provide access to emergency assistance services.

The research also highlights changing travel patterns relevant to insurers and assistance providers. ‘Bleisure’ travel continues to expand, with 32% globally planning to extend trips to combine work and leisure, rising to 44% among Gen Z travellers.

Meanwhile, wellness tourism and event-led travel are becoming increasingly mainstream, with 45% planning spa or health retreat stays and 54% travelling for concerts, festivals or performing arts events.