Davidson Trahaire Corpsych (DTC), an employee assistance provider based in Australia, has announced that it is pursuing a new employee wellbeing model, with the intention of removing the stigma that many feel is associated with employee assistance programmes (EAP) – especially those surrounding mental health issues. In order to facilitate this, DTC is launching a new brand, Benestar, which will be part of Australian travel insurance and medical assistance provider Cover-More Group, and incorporate DTC’s other brands – Prime XL, Springboard Health and Performance and Stratos. The Benestar name, according to Group CEO Michele Grow, means ‘wellbeing’. “We currently look after more than 2.4 million employees in about 2,000 organisations in Australia and around the world,” she said. “And in the past few years, it’s become obvious that employers are looking for a more positive and affirming health and wellbeing model—one they can promote constructively to their employees. We are offering services that all employees can access proactively, rather than offering assistance focused on the 10 per cent of employees who previously used traditional programmes when they had a concern or serious problem.” “As part of the new initiative,” said Grow, “we have invested in new, interactive technology, such as the BeneHub App, to support the needs of today’s connected employees and to encourage greater individual accountability.”