The opening is part of an overall strategy to establish a central platform that will allow for 24/7 travel assistance service delivery to countries across the region including Thailand, Malaysia, Singapore and Indonesia. Europ Assistance will leverage both customer facing and back-end technology to facilitate a business model that is both cost-effective and easily scalable.
Philippe Demangeat, CEO of Europ Assistance in Southeast Asia (SE Asia) commented on the opening: “Europ Assistance is primed to establish itself as the leading supplier of assistance services in Asia though a multichannel platform that leverages digital technology to deliver a wide range of innovative offerings. In over a year, we established some of our key business lines, developed new products, and supported local Covid-19 testing efforts.”
Expansion of regional medical assistance services in SE Asia
Since the establishment of the Bangkok, Thailand office in January of 2020, the company has expanded its regional operations and offerings, including:
• The launch of Covid-19 assistance services
• Establishment of a medical teleconsultation service
• The offer of Seniorcare Solutions
• The release of cyber fraud and identity theft protection services.
Pascal Baumgarten, CEO, Europ Assistance Europe, Asia and Africa: “We’re proud to further our commitment to our operations in Southeast Asia through the continued growth of our physical presence and regional headcount. This new office will allow us to continue providing our customers with a range of innovative assistance products across multiple geographies. On the ground, sales teams and local product resources will allow us to leverage all of Europ Assistance’s capabilities to deliver the same quality of service we’re known for around the globe to both regional partners and customers in this growing target market.”
Affinity partnerships in the ASEAN region
Ignatius Chng, Head of Business Development, Europ Assistance South East Asia: “This new office will facilitate stronger local partnerships with airlines, travel agents, insurance providers (in particular MPI Generali) and banks in the region, providing digital value-added assistance services to their customers through our CARE philosophy.”
Gurudutt Joglekar, Chief Technical Officer, MPI Generali, noted: “The opening of the Malaysia office in Kuala Lumpur will allow to increase synergies between MPI Generali and Europ Assistance. Assistance services strengthen the value proposition of insurers and having Europ Assistance present on the ground will be a source of differentiation for MPI Generali.”
EA will continue to expand its offerings in the region to be in line with the services it provides in other geographies including travel and medical assistance, automotive and roadside assistance, personal assistance which includes medical assistance, home maintenance services, cyber protection, and concierge services. The Malaysia office will be staffed by a multilingual team that will be able to provide service to customers in English, Bahasa Malaysian, Vietnamese, Tagalog, and Bahasa Indonesian – among others.