According to Allied Market Research’s report, there is a surge in demand for patient-centric healthcare – particularly as Covid-19 lockdowns have moved health and fitness away from gyms and fitness centres and into the individual’s hands.
The rise in smartphone penetration is also fuelling the growth of the global patient centric healthcare app market. And insurers should take advantage of this trend by partnering with healthcare providers and tech firms to help develop more app-based health and fitness-related employee benefits programmes, as well as patient-centric digital IPMI offerings.
Proactively managing chronic diseases to improve medical case management
According to Allied Market Research, an increase in collaboration among healthcare providers, app developers and others is driving the growth of the patient-centric healthcare market – a growth that is further increased by consumer demand for personalised healthcare apps that allow them to manage their own healthcare.
This is both a plus for international health insurers and healthcare providers, who have, for some time, been acutely aware of the surge in the prevalence of chronic diseases, many of which are preventable if people are encouraged to take a more proactive approach to their health. In addition, diseases such as diabetes and hypertension can be regularly managed though apps at the patient’s end, and with a rise in smartphone penetration, individual’s access to these digital healthcare apps has increased dramatically.
Medical case management can be improved, and the cost of healthcare can be dramatically lowered, if patients are only encouraged to manage their own healthcare through apps that they can access on their smartphones. Now, with Covid-19 lockdowns fuelling an increased interest in health and fitness, international health insurers should be taking advantage of this trend to develop more patient-centric digital healthcare offerings and encourage a proactive healthcare revolution.