How do you market a hospitals services to insurers and patients effectively?
How do hospitals ensure that their messaging is targeted and effective? Marketing experts and healthcare providers from around the world highlight why knowledge and best practice are of central importance…
National Business Association of Colombia leads the Colombian medical tourism strategy
Carlos Eduardo Jurado and Juan Felipe Santos shared updates on their efforts to make Colombia’s healthcare system attractive to international patients and payers
Data analytics and healthcare cost management: a match made in heaven
ITIJ sat down with Global Excel to learn how their Operations Team and Complex Claims Unit use Data Analytics to improve the customer experience, control costs and forecast for better…
International attention on the continuous improvement of healthcare quality is growing, with accreditation playing an important role in ensuring standards are met. Jane Collingwood considers the value international payers can…
The practice of providing different price lists for locals and expats is widespread in hospitals around the world, but why does it happen, and is it fair? Tatum Anderson spoke…