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Interview: Opportunities and challenges in the Australian market

Travel Insurance
3 Feb 2025 | Peter Klemt
Featured in ITIJ 289 | February 2025
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Sydney Australia

Peter Klemt, CEO of PassportCard Australia, speaks with Alysia Cameron-Davies about the evolving Australian market, post-pandemic recovery, and digital innovation

Could you share a bit about your background and what first drew you to the travel insurance industry?

Travel insurance always intrigued me as the exciting and fun side of insurance, and I’ve spent my entire career in general insurance, mostly based in Sydney, Australia, with a brief stint in Indonesia 20 years ago.

When I was approached about this role in 2019, joining the PassportCard Group in Australia resonated as a unique and compelling opportunity. PassportCard,
being an insurtech, offers an innovative value proposition: ‘Travel insurance on tap’, with instant claim payments for approved medical expenses, delayed luggage, and stolen cash claims.

When Australia closed its borders, revenue plummeted while claims surged, creating a perfect storm

Before joining PassportCard I spent nearly 20 years at QBE Insurance, Australia’s largest global insurer. I held various executive and general management roles, including General Manager of Business Development and Head of Multinational in Australia. I also contributed to QBE’s global distribution team, focusing on developing multinational capabilities, as well as working on and supporting innovation capabilities.

What are your main responsibilities as CEO of PassportCard Australia?

As CEO, I am tasked with scaling the business and positioning it as a major player in the Australian travel insurance market. I have full P&L and strategic accountability, overseeing product development, pricing, service, finance, and actuarial functions. I’m also focused on nurturing a high-performance culture akin to our established overseas operations.

In your opinion, what are the biggest challenges the industry has faced in the last decade?

Covid-19 was, by far, the most significant challenge. It devastated the tourism industry and, by extension, travel insurance. When Australia closed its borders, revenue plummeted while claims surged, creating a perfect storm. We managed through uncertainty daily, prioritising customer needs.

Economic headwinds are impacting consumer behaviour, but research and our own data show that people continue to prioritise travel over other discretionary expenses

Initially, we believed the disruption would be brief, like the SARS outbreak [in 2003]. Once it became evident that Covid-19 would persist, we adapted by outsourcing services to other insurers who were struggling with overseas call-centre disruptions. Thanks to our fully equipped remote-working infrastructure, we maintained operations throughout 2020, providing outsourced services to major general insurers. We did briefly hibernate the business but resumed full operations by January 2023, and on the insurance side, the positive takeaway from the pandemic is that travellers are now more aware of the need for coverage, leading to higher purchase rates compared to pre-Covid times.

What key trends are influencing the Australian travel insurance market right now?

Economic headwinds are impacting consumer behaviour, but research and our own data show that people continue to prioritise travel over other discretionary expenses.

We’re starting to see a shift toward shorter trips and a preference for local destinations. While luxury travel has flattened, travellers are also opting for more budget-friendly options, such as four-star accommodations instead of five-star, or those that were travelling four-star going down to three-star, and so forth, to make their travel priorities still work.

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What challenges and opportunities do you see in the Australian market, and how is PassportCard adapting?

While economic challenges such as inflation and cost-of-living pressures persist, Australians’ enthusiasm for travel remains strong.

The positive takeaway from the pandemic is that travellers are now more aware of the need for coverage, leading to higher purchase rates compared to pre-Covid times

The main challenge is adapting our product offerings to meet the evolving needs of travellers who are budget-conscious and seeking flexible, value-driven solutions. On the opportunity side, we see potential in providing customisable insurance options that offer travellers more control over what they insure. We’re excited to launch a ‘build-your-own’ insurance product in early 2025, allowing customers to select coverage elements that align with their unique travel plans. This flexibility is designed to cater to a wide range of preferences, from minimal coverage for budget-conscious travellers to comprehensive plans for those seeking full protection.

Are there any recent partnerships that stand out, and what are the benefits of these collaborations?

Our partnerships with community-owned banks, including Cairns Bank, Woolworths Team Bank, and Orange Bank, are particularly significant to us. These institutions share our customer-first philosophy and are deeply embedded in their local communities. Collaborating with them allows us to reach a broader audience and strengthen our reputation as an insurer that values personalised service and community ties. These partnerships provide mutual benefits: they enhance our distribution channels and allow these banks to offer value-added services to their customers, reinforcing customer loyalty and trust.

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How is PassportCard using new technology to improve the customer experience?

Technology is at the core of PassportCard’s operations. Our proprietary, US-patented process for instant claim payments is a standout feature, allowing approved claims to be settled in real time. We are constantly looking at ways to expand the types of claims that can be settled through this instant payment process to improve the customer experience further. Additionally, like many forward-thinking businesses, we are investing in artificial intelligence (AI) to elevate our service offerings. This includes AI-powered customer support tools designed to enhance how we interact with customers, streamline claim processing, and provide faster, more personalised responses. We aim to launch these advancements soon, positioning us as a leader in leveraging technology to simplify and improve insurance interactions.

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What’s next for PassportCard Australia? Are there any upcoming developments or innovations that you are particularly excited about?

Looking ahead, we’re preparing to introduce a highly customisable insurance product that will be available early next year. This offering will give customers the ability to build their own coverage plan, selecting the specific elements that suit their travel needs. Additionally, we are working on launching an upgraded online purchase path designed for a seamless, user-friendly experience. This new digital journey will make it easier for customers to tailor their policies, enhancing their experience from start to finish. Our focus remains on innovation and maintaining our edge by offering flexible, responsive, and technology-driven solutions.

ITIJ February 2025

February 2025
 Issue

In the February issue of ITIJ we examine current geopolitical risks and their impact on travel; look at ground ambulance provision and how it is meeting customer needs; and explore the use of technology in the patient journey – looking at the efficiency of services. 

Read full issue
Travel Insurance
3 Feb 2025
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Peter Klemt

Peter is the CEO and Director of PassportCard Australia – a full-service underwriting agency specialising in travel insurance. Prior to rejoining PassportCard, Peter enjoyed a short stint at Unimutual and was with QBE for nearly 20 years before that, holding various executive management roles, culminating in his position as General Manager of Business Development. This included full P&L accountability for the Multinational Business Unit he helped establish in Australia. He is a graduate of the Australian Institute of Company Directors, has a Bachelor of Business degree and is both a Fellow and a Continuing Insurance Professional of the Australian and New Zealand Institute of Insurance and Finance. 

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