Taiwan launches financial incentives campaign for tourism growth
The campaign includes a range of incentives and rewards repeat visitors as well as those who travel beyond the main island
On 1 September, Taiwan launched a NT$3.33 billion (US$105 million) tourism incentive programme aimed at increasing both domestic travel and international visitor numbers.
The programme represents a significant push by Taiwan to stimulate tourism demand during quieter periods, encourage repeat international visits, and spread visitor spending beyond the main tourism centres.
The package includes accommodation discounts, transport offers, and incentives for repeat overseas visitors.
For international travellers, one of the main initiatives targets people who have visited Taiwan at least once since 1 January 2023.
Between 10 October 2026 and 31 March 2027, eligible repeat visitors will have the chance to receive NT$5,000 in prepaid credit. Those travelling with family or friends could receive up to NT$8,000 in total.
International tour groups are also being rewarded for their loyalty – groups of at least four people, where at least 10% are repeat visitors, can qualify for subsidies of NT$10,000–NT$30,000 per group.
For tour operators, it could represent valuable revenue – overseas companies arranging incentive travel to Taiwan can receive an additional NT$1,000 per traveller per night for stays in selected regions, capped at NT$4,000 per trip.
Business travel and domestic travel incentives
The government is also offering incentives to overseas visitors attending conferences and exhibitions, including complimentary sightseeing bus tours and Taiwan PASS high-speed rail packages.
Domestic measures include weekday hotel subsidies of up to NT$1,500 per night in Taiwan’s outlying islands, birthday accommodation vouchers, amusement park incentives, discounted Taiwan rail passes, and subsidies for companies organising employee trips.
Taiwan isn’t alone in seeking to boost its inbound tourism figures – earlier this year, China announced its intention to ease visa restrictions and expand visitor incentives as it seeks to boost inbound tourism and strengthen growth amid wider economic pressures.