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PJ Hayman to implement AI sales assistant

Policies & Partnerships
2 Oct 2025 | Oliver Cuenca
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Digital automation

The solution, provided by OpenDialog AI, will initially be rolled out at Free Spirit, PJ Hayman’s travel insurance brand for people with medical conditions and disabilities

Specialist travel insurance provider PJ Hayman has formed a partnership with software developer OpenDialog AI.

The collaboration will see OpenDialog’s artificial intelligence (AI) powered sales agent, Selma, deployed in phases across PJ Hayman’s purchasing channels.

The first phase will see Selma utilised on PJ Hayman’s Free Spirit travel insurance brand, which specialises in coverage for people with medical conditions and disabilities.

It is hoped that the implementation of the new solution will lead to higher online conversion rates, lower call centre demand, and a more efficient digital journey.

For customers, the AI sales assistant is expected to offer instant, 24/7 responses to travel policy queries, personal guidance for customers with medical conditions and special requirements, and a more accessible purchase experience.

Insurtech Igloo has announced a partnership with Indonesian telecommunications provider Telkomsel, to offer embedded insurance to its customers.

Policies & Partnerships
2 Oct 2025
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Oliver Cuenca

Oliver Cuenca is a Junior Editor for Voyageur Group, joining in 2021. He writes for both ITIJ and AirMed&Rescue, covering a range of topics including international travel and health insurance, medical assistance provision and air medical transportation. He also serves as Title Editor of the Assistance & Repatriation Reviews. Oliver holds an MA in Magazine Journalism from Cardiff University, as well as a BA in English with Creative Writing from Falmouth University.

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