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IMG introduces greater flexibility and tailored protection for travellers

Policies & Partnerships
23 Oct 2025 | Chloe Fox
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Parent and child model holding an umbrella on a wooden table, concept of health insurance, life and savings insurance

New add-ons and specialised plans under the iTravelInsured Choice range give travellers more ways to customise coverage based on their trip type and needs

International Medical Group (IMG) has announced new optional coverage add-ons to its most popular travel insurance plan, iTravelInsured Choice, and the launch of two new products.

Travellers now have the option to expand their iTravelInsured Choice coverage in several key areas through a variety of add-ons at an additional cost:

  • Increased medical coverage
  • Additional benefits and covered reasons specific to cruises
  • Cancel for any reason (CFAR) and interruption for any reason (IFAR) coverage
  • Enhanced benefits to accommodate adventurous activities and travelling with sporting equipment.

“At IMG, we know travel isn’t one-size-fits-all, and neither is travel insurance,” said Justin Poehler, Chief Commercial Officer at IMG. “With these new add-on options, travellers can easily customise their iTravelInsured Choice plan and choose the coverage that’s best for their trip, whether they want extra medical protection or coverage tailored to adventure sports.”

Building on this flexibility, IMG has also introduced two new products under the iTravelInsured Choice umbrella. ITravelInsured Choice Cruise is a new plan designed specifically for cruise travellers, with additional benefits and covered reasons addressing excessive water levels, port closures, mechanical issues, and more. ITravelInsured Choice Departure is another new product designed for travellers with little to no non-refundable trip expenses, providing primary coverage for medical expenses and key emergency benefits and services.

“With the launch of iTravelInsured Choice Cruise and iTravelInsured Choice Departure, we’re giving travellers more targeted 

protection based on how and where they travel,” said Grant Hayes, Global Head of Travel at IMG. “Whether you’re setting sail or heading overseas, there is an iTravelInsured Choice plan to meet your trip’s specific needs and provide you with global peace of mind.”

IMG recently analysed customer travel plans from September to November to predict the top five international destinations for US travellers this autumn.

Policies & Partnerships
23 Oct 2025
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Chloe Fox

Chloe Fox is an Editorial Assistant for Voyageur Group, joining in 2024. She writes for ITIJ and AirMed&Rescue, covering a range of topics including international travel and health insurance, medical assistance provision, and air medical transportation. Chloe holds a BA (Hons) in English and an MA in English Literature from the University of Bristol.

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