IMG’s 2025 autumn travel trends: top destinations and increased spending
The insurer has reviewed more than 30,000 travel itineraries of members with upcoming travel plans between 1 September and 30 November 2025 to determine emerging autumn travel trends
International Medical Group (IMG) has conducted a review of customers’ travel plans from the beginning of September to the end of November and predicts this autumn’s top five international destinations for US travellers to be:
- Mexico – top country three years in a row
- Italy
- The UK
- Canada
- Spain.
IMG data shows a 13% increase in the average insured trip cost among IMG travellers this autumn compared with the same period in 2024, and those planning to travel this season will be taking trips averaging 11 days in length, which is two days longer than the average for autumn 2024 travellers.
With longer trips and more money invested in their travels, more travellers want to make sure their trip investment is protected. IMG has seen more than a 50% increase in travel protection plan purchases among travellers this autumn compared with last autumn.
“As travellers plan longer and more expensive trips this autumn, we’re seeing a clear shift toward prioritising protection and peace of mind,” said Justin Poehler, IMG Chief Commercial Officer. “With the increase in travel protection plan purchases, it’s evident that travellers are taking a more thoughtful approach to planning their experiences abroad.”
Amid rising holiday costs, new research from AllClear has revealed a surge in UK travellers cutting back on travel insurance, posing serious risks, especially for those with medical conditions.
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