ICG European Mid-Market announces partnership with Staysure Group
The European Mid-Market strategy is part of ICG’s flagship European Corporate strategy, focused purely on mid-sized companies
ICG, the global alternative asset manager, has announced that its European Mid-Market team have agreed to invest in UK travel insurance specialist Staysure Group.
This partnership will see ICG leverage its experience to support Staysure’s growth trajectory via expansion of its distribution channels, alongside further investment in the company’s pricing and marketing capabilities, through use of enhanced technology, data, and artificial intelligence (AI). ICG will work alongside Staysure’s Founder, Ryan Howsam, who will remain as majority shareholder.
Mark Piasecki, Managing Director at ICG, commented: “We see further structural growth in Staysure’s core market of PEMC travel insurance and with that presents an opportunity to build on the company’s strong brand reputation, underpinned by marketing expertise and technical capability. Staysure is well poised to expand into adjacent areas and new geographies.”
Howsam added: “We’re thrilled to welcome ICG as investors and partners into the Staysure family to support the next phase of our successful growth journey. The partnership enables us to access ICG’s significant capital and experience whilst at the same time ensuring further stability for our employees and suppliers.”
Staysure Group recently appointed Finn Walsh as its new Group CEO.