BankDhofar expands digital travel insurance offering ahead of holiday season
The Omani bank has strengthened its bancassurance strategy as financial institutions increasingly integrate travel protection into everyday banking services
BankDhofar has expanded its travel insurance offering ahead of the holiday season, highlighting the growing role of banks as distributors of travel protection products through integrated bancassurance models.
The Omani bank said its travel insurance proposition, underwritten by Dhofar Insurance, is available through its branch network and digital banking channels, allowing customers to purchase travel cover alongside other banking services rather than through a standalone insurance provider.
According to BankDhofar, the cover includes emergency medical expenses incurred while travelling overseas, trip cancellation and interruption benefits, baggage loss or delay, flight delays and missed connections, personal accident cover, and 24-hour emergency assistance.
The bank said customers could access and activate the product through its mobile banking platform and partner digital channels, reducing the need for separate insurance purchasing processes.
The continued expansion of bancassurance represents an increasingly important distribution channel, particularly in markets where digital banking adoption is accelerating.
Embedding travel insurance into everyday financial services can increase product visibility while allowing insurers to reach customers at the point they are planning or paying for travel.
BankDhofar said it had structured its offering to cater for different traveller profiles, ranging from customers seeking essential medical cover to families requiring broader protection for baggage and dependants.
More comprehensive multi-trip options are also available for frequent business and leisure travellers through the bank’s bancassurance partnerships, while premium banking customers can access enhanced travel-related benefits as part of wider banking packages.
For the travel insurance sector, the development underlines the continued convergence of banking, insurance, and assistance services, with embedded distribution models becoming an increasingly prominent route to market alongside travel agents, insurers, and online comparison platforms.
Is travel insurance the Middle East’s latest tourism differentiator? Find out more in our latest news analysis here.