Optimisation of fraud prevention strategies are a key priority for insurers and risk management companies, alongside crucial work by organisations to expose and respond to fraudulent activity. Experts in these areas discuss protocols and processes with Lauren Haigh and look at what remains to be done.
Meanwhile, ITIJ’s own Oliver Cuenca talks to experts in travel insurance, assistance and insurtech to find out what they look for in new business partners.
Elsewhere in this edition, we discuss pharmaceutical tourism, also called medication tourism, which is on the rise as travel restrictions ease. Should assistance companies and their travel insurance partners be worried about traveller safety?
Our final feature asks the question: how do hospitals ensure that their messaging is targeted and effective? Marketing experts and healthcare providers from around the world highlight why knowledge and best practice are of central importance and discuss crucial considerations, tools available and challenges faced.
Experts from across the spectrum of travel and health insurance provision gave us plenty to talk about in this issue – thought leadership content creation and how to measure its success; mental health support in travel assistance; enhancing levels of customer engagement; how to use artificial intelligence effectively during the claims process; the importance of insurers working to offer preventative care to their policyholders, and medical tourism initiatives in Colombia.