Skip to main content
Advertisement
Home

Main navigation

  • Digital Issue Archive
  • Service Directory
  • Awards
  • Advertise
  • Subscribe now

Secondary

  • Travel Insurance
  • Policies & Partnerships
  • Travel Risk Management
  • Travel Trends
  • Hospitals & Healthcare
  • Industry Moves
  • Reviews
Hospitals & Healthcare

Interview: Bilge Bora – Disaster management missions

Hospitals & Healthcare
3 May 2023 | Bilge Bora
Share
Bilge Bora with marm assistance team

Bilge Bora, General Manager of marm assistance, spoke to ITIJ about the earthquake devastation in Turkey, cost containment, and what’s next for the business

After the powerful earthquakes hit 11 cities in Turkey, what is happening in the region now, and what are the aftereffects?

On 6 February, Turkey woke up to the news of the most destructive disaster in its history. Having experienced several earthquakes before, the marm assistance disaster management team organised a list of potential needs in the region, and both medical and roadside teams travelled there. Roadside teams organised towing services for the cars covered by debris to ease search and rescue. Marm also established a container clinic in the first few days, and since then, two doctors and nurses have been working on rotation for the victims in the area. Marm added two more containers later – one is being used as a bathroom and the other is to provide a space for psychological support. Both teams also supported the foreign rescuers and translators.

Marm visited all its service providers in the earthquake region three times during this period. The visits were performed not only to check on their needs, but also to keep an uninterrupted service to our partners by picturing and fixing gaps in the network. This operation is going to be a long-term recovery, and marm will continue to provide assistance on the spot for survivors – either individuals or service provider partners.

Marm also established a container clinic in the first few days, and since then, two doctors and nurses have been working on rotation for the victims in the area

Are there any new projects that are next for marm?

Marm has been providing telemedicine services to its partners since the beginning of the pandemic. The in-house medical doctors and nurses have been meeting with the patients via chat, video or telephone. We have also been working on adding telehealth to the service scope. The finalisation of the regulations took over nine months and completed at the beginning of 2023. Marm is registered as a ‘Home Care Centre’ by the Ministry of Health and has started to provide telehealth services.

What are the advantages of being Home Care Centre?

In telemedicine services, the marm medical team is using telecommunication technologies to diagnose patients, follow up on health records, and make recommendations. Being a Home Care Centre allows marm to provide telehealth services that allow our doctors to prescribe medication. Other than that, being a telehealth company allows marm to expand its medical scope in medical management including educating trainees and monitoring patients.

One of the most important values in assistance services is cost containment. Is there any improvement in that perspective?

We launched in 1986, and being one of the first in the assistance sector, marm invested in artificial intelligence to use the know-how for automated systems and evidence-based medicine (EBM). The purpose is cost prevention rather than cost containment. After the initial automatic control by EBM, the marm medical team, including eight in-house doctors and five nurses, then evaluate each cost breakdown line by line to perform a final cost containment. Marm is in close contact with hospitals, clinics, dialysis centres and other medical facilities. The facilities are assessed periodically by our network and cost containment teams.

Would you inform us about other missions the medical team perform?

Every year we perform 1,000 ground ambulance transports globally, 80 air ambulance missions, and 200 medical escort missions. The marm assistance in-house medical escort team has extensive experience and know-how in repatriation to and from the MENA region, plus other countries where there may be operational difficulties due to sanctions. Our escort team includes members who are fluent in English, German, Arabic and Persian. Our in-house medical escort team have certifications of basic and advanced courses in aviation medicine by EUSAM, Germany; clinical considerations in aeromedical transport; American Heart Association ACLS and BLS; trauma and resuscitation courses; emergency module training; and pediatric advanced life support.

ITIJ May 2023 Cover

May 2023
 Issue

In the May issue we consider the affinity partnerships for travel insurers and discuss which ones work best for insurers and assistance companies. We also examine which control measures assistance companies use during Hajj; look at cost containment and international patient management for MEA-based patients crossing borders for healthcare; and explore price escalation for medical care during high tourist seasons in areas that depend seasonal patients.

Read full issue

Bilge Bora

CEO | Marm Assistance
Bilge is a seasoned professional in finance and insurance, and boasts diverse skills and a strong career. Her previous role was Customer Communication Director at BNP Paribas Cardiff, then she transitioned to become General Manager at Marm Assistance. Fluent in English and French, Bilge excels as a professional coach, mentor, business development and management professional, internal trainer, CX and sales professional. Her pursuit of a Ph.D. in Strategy and Management underscores her commitment to ongoing learning and expertise in her field.

Keep on reading

plane on runway

EURAMI Update – May 2023

The latest update from the European Aero-Medical Institute (EURAMI) announces the first EURAMI conference at ITIC Global, Barcelona, in November

Sponsored by EURAMI

3 May 2023
|
EURAMI Team
Sid Mouncey, Blink Parametric CEO

Interview: Sid Mouncey – Tailoring solutions and unpicking problems for travellers

Sid Mouncey, CEO of Blink Parametric, speaks to Michelle Royle about changes in the industry and why parametric insurance is so important in today’s climate 

Sponsored by Blink Parametric

3 May 2023
|
Sid Mouncey
Zakaria Bouhlel Interview, Air Rescue Group

Interview: Zakaria Bouhlel – Saving lives from Mission Control

ITIJ spoke with Zakaria Bouhlel, Business Development Director at Air Rescue Group, about his passion for the industry, his new role, and what’s next for the business

Sponsored by Air Rescue Group

3 May 2023
|
Zakaria Bouhlel

marm assistance

marm assistance
JCI launches global certification to standardise Centers of Excellence GettyImages-2229538647

JCI launches global certification to standardise Centers of Excellence

1 Jul 2026
Chloe Fox
Ebola vaccine

CEPI approves funds for Ebola vaccine development

3 Jun 2026
APRIL International retains top IPMI service rating for fifth consecutive year

APRIL International retains top IPMI service rating for fifth consecutive year

1 Jun 2026
Siân Yates
telemedicine laptop

South Korea to expand telemedicine services for foreign patients

1 Jun 2026
Hospitals & Healthcare Headlines
orient-insurance-and-allianz-partners-launch-sphera-international-healthcare-plans

Orient Insurance and Allianz Partners launch Sphera international healthcare plans

The plans, launched under the Sphera brand, are the product of Orient Insurance’s local knowledge, combined with Allianz Partners’ global healthcare expertise
29 May 2026
Medanta hospital expansion

Medanta Group outlines hospital network expansion plans

The healthcare provider is planning a major expansion of its facilities in the coming years, with five new hospitals planned in four Indian cities
28 May 2026
Italy investigates two suspected Ebola cases in Milan linked to Uganda aid workers

Two suspected Ebola cases in Italy linked to Uganda aid workers test negative

The suspected Ebola cases in Milan involving aid workers returning from Uganda underscore escalating cross-border transmission risks linked to the ongoing outbreak
26 May 2026
|
Chloe Fox
Anthropic and Gates Foundation launch $200m AI partnership focused on global health and education

Anthropic and Gates Foundation launch $200m AI partnership focused on global health and education

The new four-year partnership aims to expand access to AI tools and infrastructure across healthcare and education systems
26 May 2026
|
Siân Yates
Dubai UAE skyline night

UAE to build universal healthcare system

The system, which will be underpinned by a national health insurance scheme, aims to provide international-standard healthcare provision to all citizens
25 May 2026
test

The Red Cross has expressed condolences for three volunteers who died after contracting Ebola while handling bodies in the Democratic Republic of Congo

The Bundibugyo strain of Ebola – for which there is no approved vaccine or treatment – has been declared an international public health emergency by the World Health Organization
25 May 2026
|
Michelle Royle
Berlin partnership accelerates AI-driven shift in cardiovascular care

Berlin partnership accelerates AI-driven shift in cardiovascular care

A Berlin partnership aims to advance AI-driven cardiology, highlighting the growing role of predictive, connected care in cardiac disease management, and remote monitoring
25 May 2026
|
Siân Yates
Osaka big crab

Osaka reports high rates of unpaid medical bills from foreign visitors

The issue reported by the government of Osaka Prefecture reflects a broader issue for Japanese healthcare providers
23 May 2026
Read More Hospitals & Healthcare News
H&H February 2025

February 2025
 Issue

Offering readers a deep dive into the issues facing providers and payers of healthcare services around the world. Cost containment, international patient department development, the role of AI in healthcare delivery and more.

Read full issue

Hospitals & Healthcare Long Reads

Suitcase with sandals

Patients without borders

Global travel has rebounded from its pandemic slump – and medical tourism is no exception. IH&H explores the top destinations for cross-border care, and the treatments patients are seeking
1 May 2026
|
Editorial Team
Woman in airport

Canadian patients look abroad for healthcare relief

Milan Korcock shares details about Canadians bypassing domestic waiting lists and heading abroad for care, exploring why the trend is accelerating, which treatments are most affected, and how insurers are...
1 May 2026
|
Milan Korcok
Image of south korea landscape

South Korea’s medical tourism surge

Chloe Fox speaks to industry experts about South Korea’s rise as a medical tourism hub, the global demand for K-beauty and advanced treatments, and the patient-focused services shaping the sector’s...
1 May 2026
|
Chloe Fox
Singapre city skyline

Singapore’s IPMI shift: a blueprint for Southeast Asia’s healthcare future

Singapore’s regulatory adjustments, provider-payer collaboration, and emphasis on transparency offer practical lessons for healthcare systems in Thailand, Malaysia, Indonesia, and Vietnam as they navigate rapid private healthcare growth, medical inflation, and...
1 May 2026
|
Lauren Haigh
Landscape of India

A passage to India

For the citizens of India, and many expats, public healthcare provision can vary wildly depending on where they are. But what does the private healthcare landscape look like – particularly...
1 May 2026
|
Stefan Mohamed
Illustration of doctors

Safe and responsible adoption of AI in healthcare

David Qu explores how AI is transforming global healthcare, from patient care to drug discovery, while addressing data, bias, privacy, and ethical challenges
1 May 2026
|
Editorial Team
Doctors with graphs behind them

From cash pay to covered benefit: the rise of stem cell therapy in insurance

Jonathan Edelheit, CEO of Healthcare Revolution and Co-Founder and CEO of the Medical Tourism Association, shares how regenerative medicine is now sufficiently mainstream that insurers are changing their benefits structure...
1 May 2026
|
Jonathan Edelheit
Graphs and charts

UK wealth moves signal global shift in premium healthcare demand

Karim Idilby, Chief Growth Officer, AXA Global Healthcare, discusses shifting global wealth migration, the policy forces driving talent mobility, and evolving expectations for international healthcare
1 May 2026
|
Karim Idilby
Read More Hospitals & Healthcare Long Reads

Why subscribe to ITIJ?

In-depth analysis

In-depth analysis

Unique insights and expert opinions on the latest industry developments

A wider perspective

A wider perspective

Get the global view on the topics that are trending in your region

Breaking news

Breaking news

ITIJ.com has all the latest news relevant to travel insurance and IPMI professionals

Subscribe now
ITIJ IH&H

Footer menu

  • About Us
  • Subscribe
  • Advertise
  • Contact
  • Privacy Policy
  • Terms
  • Voyageur
International Travel & Health Insurance Conferences

Social

  • LinkedIn link
  • Twitter link

© Voyageur Publishing & Events 2026

Close