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WTTC guides the recovery of travel and tourism

Travel Trends
21 Oct 2020 | Robyn Bainbridge
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travel and tourism recovery

The World Travel & Tourism Council (WTTC) is to establish a global steering committee that will bring the public and private sectors together and, ultimately, help revive the travel and tourism sector

The WTTC has presented its plan to save the travel and tourism sector, which is currently suffering due to the restrictions that the global pandemic has brought upon travel. Led by a global ‘steering committee’ comprised of 12 WTTC Member CEOs, as well as other business and institutional leaders, the WTTC is poised to take action to help save the millions of lost jobs and initiate a prompt recovery of the travel and tourism sector.

Considering everything from the integration of ‘crucial air corridors’ to a globally recognised standard for airport testing and tracing, the Steering Committee will lead the way in reviving the flailing industry.

Public and private sector needs to co-operate

“What came out of the historic G20 meeting [where the Steering Committee was announced] with international business leaders was a clear consensus that only co-operation at the highest level and engagement with the public and private sector will achieve action,” said Gloria Guevara, WTTC President & CEO.

Air corridors are vital to the recovery of the industry

It is vital that 'air corridors' be restored between the world's leading financial hubs, such as the hugely important transatlantic route between London and New York, continued Guevara. She noted that restoring these routes for international business travellers must be coupled with the agreement and adoption of globally recognised standards for a rapid, cost effective airport test and trace regime.

“Together these will help create a safe and hygienic environment to travel and aid the beleaguered travel and tourism sector, which continues its fight for survival,” she said. “This in turn will act as an engine to help kickstart the economic global recovery to benefit the whole travel and tourism sector and millions of jobs throughout the supply chain which are dependent upon international travel.”

Travel Trends
21 Oct 2020
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Robyn Bainbridge

Robyn Bainbridge edits the International Hospitals & Healthcare Review and is a writer and copy-editor for both ITIJ and AirMed&Rescue. Six years a freelance writer, she enjoys injecting a fresh take on a tired topic and is a keen advocate of sustainable tourism. She also has over 15 species of plants in her living room.

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