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Ukraine conflict set to cost international tourism $10.6bn

Travel Trends
2 Mar 2022 | Clara Bullock
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Ukraine map

The latest tourism sector analysis by UK-based hotel booking platform hoo has shown that the Ukraine-Russia conflict could cost US$10.6 billion in lost tourism revenue across Ukraine, Russia, Belarus and Moldova, with further impacts likely to be felt across four neighbouring countries

While UK holidaymakers are unlikely to opt for an area of conflict as their destination of choice this year, many foreign nationals residing within the UK may be understandably looking to travel back to loved ones located there.

As it stands, Ukrainian airspace is closed and martial law is in place, meaning air travel to the country is off the cards completely and any British nationals within the Ukraine are being advised to leave immediately.

The UK Foreign, Commonwealth & Development Office (FCDO) is advising against all travel to Russia, with all Russian-operated airlines banned from operating or entering UK or EU airspace. Similar flight bans are also in place in Canada, the European Union and the US.

Russia’s military activity in Belarus means the FCDO is also advising against travel to the country, with routes out of Belarus also limited, particularly by air.

Moldova is also a no-fly zone after authorities declared a state of emergency on 23 February which is due to last 60 days and saw airspace to all civil aircraft closed as a result. 

While general travel remains clear to Poland, Slovakia, Hungary and Romania, the government is advising that you do not attempt to cross into Ukraine via these nations.

Total cost to tourism estimated at $10.6 billion

The adverse and significant impact of conflict on income generated via tourism has been well documented and is thought to range from 16.6 per cent to 23.4 per cent depending on the severity of the conflict.

In 2019, prior to the pandemic decline in tourism, Ukraine registered $2.6 billion in tourism receipts. However, hoo estimates that the current conflict could cost the nation’s tourism sector $607.2 million, although this cost is likely to be far higher depending on the duration of the current war with Russia.

hoo also estimates that Russian tourism could be hit to the tune of $4 billion, with Belarus ($302 million) and Moldova ($123.3 million) also seeing a notable decline.

While the impact to surrounding nations such as Poland, Slovakia, Hungary and Romania is likely to be more minimal, the lower threshold impact of the current conflict could still see tourism across these nations hit to the tune of $5.6 billion collectively over the course of the year.

In total, hoo estimates the cost to the tourism sectors of all eight nations could total as much as $10.6 billion.

hoo Co-Founder Adrian Murdock commented: “The impact of the current conflict is likely to stretch far and wide and will no doubt reverberate across Europe for quite some time. The current landscape for those hoping to make it home to loved ones in and around Ukraine is ricky, to say the least, and travel to and from this area of Europe is now restricted unless absolutely necessary.

“In the long term, the tourism industry will obviously suffer and, as with other areas of forecast economic decline, with Russia standing to lose the most as a result of Putin’s actions.”

Travel Trends
2 Mar 2022
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