As the world adapts to ‘the new normal’ following a period of limited international travel and national lockdowns, travellers are eager to get out and see the world in earnest.
As travel restrictions and Covid testing become a thing of the past, research reveals that 73 per cent of people are more optimistic about travel than they were in 2022. While we head into 2023 in the midst of global economic and political uncertainty, almost three-quarters (72 per cent ) said traveling is still worth it.
The most popular types of vacations and experiences in 2023
For many, a change of scenery and a chance to soak in some sun is enough of a reason to go on vacation. However, 2023 is likely to see a shift in why we’re looking to get away, as well as the types of vacations we take.
Peace and pleasure pilgrimages
A vacation is a great way to unwind and relax, but in 2023 many travellers want to take it one step further and use their adventures to treat their minds, bodies and souls. 42 per cent of travellers want to go on a break that focuses on their mental and physical health, including retreats to smooth the processes of pregnancy and menopause. Almost half (44 per cent ) want to go on meditation or mindfulness retreats.
Meanwhile, some travellers want to treat their bodies in other ways. Over a third (36 per cent ) want to go on an erotic escape and explore new kinks and ways of experiencing pleasure.
36 per cent also revealed they want to try out psychedelic experiences with the help of cannabis or psychedelics like mushrooms or ayahuasca. This means 2023 could see more travellers heading to more countries where certain types of psychedelics are permitted, such as The Netherlands or Brazil.
Virtual reality inspiring travel choices
While the world isn’t ready to embrace sci-fi movie-esque travel just yet, it offers travellers a glimpse of what they can expect to see. 43 per cent will use virtual reality to inspire their choices, with 46 per cent more likely to travel somewhere they otherwise wouldn’t have if they could experience it virtually first.
However, some are keen to spend multiple days in the Metaverse, with over a third (35 per cent ) revealing they’d take a multi-day AR or VR travel experience. As haptic feedback technology advances, virtual travelers will soon be able to feel the sand between their toes and the sun on their skin without even having to step outside.
While this sounds exciting, it’s not enough to dissuade the majority (60 per cent ) of travelers, who agree that virtual travel isn’t as fulfilling as being there in person. This means our 2023 travel predictions don’t include travellers swapping sunglasses for VR goggles for the most part.
Taking travel off-grid
Following various international lockdowns in which many people weren’t allowed to leave their homes, let alone travel, we became reliant on technology for entertainment. Now that most restrictions have been lifted, travellers are keen to disconnect, with 55 per cent wanting to spend their vacations off-grid.