The new acquisition, which is effective from November 2019, marks a further move towards expanding Staysure’s reach after the company acquired Avanti Travel Insurance. The new merger will further enhance the group’s product offering and provide Staysure with an entrance into the price comparison market for over-50s in the UK, increasing the firm’s customer base to over two million.

Michael Ward, Managing Director of PayingTooMuch.com, who will continue to manage the brand as a standalone business, said: "We are very pleased to be joining the Staysure family, with our combined knowledge and expertise we have a great future ahead. My team have worked hard to grow the PayingTooMuch.com brand and are now looking forward to evolving it further in this great partnership that our customers will benefit from.”

Ryan Howsam, Chairman of Staysure, added that the new deal would strengthen Staysure’s position as a market leader. He added: “Staying as a standalone brand, PayingTooMuch.com has the opportunity to capture markets which we don’t currently operate in and we’re extremely excited to be working with Mike and his team to help them grow and expand with us.”