Spring travel trends: adventure seekers drive major growth in 2025
The spring travel season is fast approaching, and according to Squaremouth, travellers are looking to invest in exciting adventures this year
US travel insurance comparison site Squaremouth has surveyed over 8,000 travellers about their spring vacation plans, and the results suggest adventure is a top priority. Over 60% of respondents listed “seeking adventure” as their primary trip goal, a significant jump from just 42% in 2024.
Warm weather adventures take first place
This spring, sales of adventure travel insurance policies have increased by 18% compared to last year, with travellers favouring warm-weather adventures over skiing and snow-related activities. The top adventure activities insured by travellers this spring include:
- Hiking/trekking
- Safari
- Snorkelling
- Scuba diving
- Horseback riding.
Safaris and African travel surge in popularity
Squaremouth’s latest report highlighted a rising interest in warm-weather adventures and bucket-list trips. The data also shows an average 28% increase in bookings for popular safari destinations, including South Africa, Tanzania, Botswana, and Kenya.
The marketplace also recently revealed the most common claims and travel insurance benefits that saw the highest reimbursement payouts last year.
Chloe Fox
Chloe Fox is an Editorial Assistant for Voyageur Group, joining in 2024. She writes for ITIJ and AirMed&Rescue, covering a range of topics including international travel and health insurance, medical assistance provision, and air medical transportation. Chloe holds a BA (Hons) in English and an MA in English Literature from the University of Bristol.