Evolving from an employee assistance programme (EAP) service provider, Spectrum.Life’s move seeks to cement its position as a key digital health partner for those in the insurer, workplace, and education sectors to support their members, employees, and students.  

Stephen Costello, CEO and Co-Founder of Spectrum.Life, said: “Our new brand identity represents our evolution into a healthtech innovator, delivering scalable digital health solutions while remaining true to our founding principles.

“Over the past 24 months, we have been rethinking the supply-demand dynamic for healthcare and pushing for a more efficient and effective model. Technology is reshaping care, making it accessible and patient centred. Our rebrand embraces this shift to holistic digital health, seamlessly integrating technology into daily wellbeing,” Costello continued. 

Johnny O’Connell, Chief Customer Officer at Spectrum.Life, added: “As part of our rebranding, we're excited to unveil several new products and services, including virtual primary care, child and adolescent mental health supports, online neurodiversity assessments, and digital mental health offerings.

“These additions to our portfolio demonstrate our commitment to meeting the evolving needs of our clients and their employees, ensuring health and mental health support is timely, on-demand and delivered by experts in the field.”

In addition, to bolster its clinical leadership, Spectrum.Life has appointed Dr Paula Franklin, former global Chief Medical Officer of Bupa Group, as an independent director of the board and Chair of the Clinical Advisory Board.

“With these exciting changes and advancements, we realised the need for a new brand identity that reflects our current position in the market while staying true to our core values and identity. Our new brand will serve as a symbol of our evolution and growth, enabling us to continue serving our partners and customers as best as we can,” O’Connell concluded.

Bupa recently announced the opening of five new health centres in the UK.