Saudi outbound travel market could exceed US$60 billion

Saudi Arabia’s outbound travel market could grow from around US$35 billion to more than US$60 billion between 2030 and 2034 as the Kingdom becomes an increasingly important source market for international travel.

Industry executives discussed the forecast at WTM Spotlight Riyadh, highlighting Saudi Arabia’s young population and high traveller spending as major drivers of future outbound demand.

Around 70% of Saudis are under 35, while spending per traveller is estimated at 11 times the global average.

The growth presents an expanding potential market for travel insurers and assistance providers, particularly as Saudi travellers venture across a broader range of destinations.

High trip expenditure can also increase the financial exposure associated with cancellation and disruption, while international medical and assistance networks become increasingly important as outbound volumes grow.

Switzerland, Türkiye, Malaysia, Singapore and Indonesia were among the destinations identified as gaining traction with Saudi travellers. Visa accessibility, direct air connections, cultural familiarity, and the availability of experiences were cited as factors influencing destination choice.

Family travel preferences are also shaping the market. Speakers at WTM Spotlight Riyadh said Saudi travellers often favour larger accommodation that allows families to stay together rather than booking separate rooms, highlighting the importance of understanding the characteristics of the market when developing travel products.

China was identified as another emerging destination, supported by growing business and education links with Saudi Arabia. Turab Saleem, CEO of Perfetti Hospitality, also pointed to the potential for China to develop as a wellness destination for Saudi travellers.

For travel insurers, the projected growth is significant not simply because of increasing outbound demand, but because of the value and changing composition of Saudi trips. Greater spending, evolving destination choices and family-focused travel could influence the types and levels of protection customers require as the market develops.

In other Saudi Arabia travel news, the government has launched a new one-year, multiple-entry visa allowing Muslim pilgrims to make repeated visits to the country’s holy sites.