‘Racecations’ surge 77% as holidaymakers swap beach breaks for endurance challenges

British travellers are increasingly building holidays around sporting challenges, creating new opportunities and risks for specialist travel insurers.

Booking data from SportsCover Direct reveals a 77% year-on-year increase in ultramarathon-related travel insurance policies, while cover for endurance and challenge-based trips overall has risen by 55%.

The trend reflects the growing popularity of ‘racecations’ – holidays built around competing rather than spectating. Tripadvisor data highlights their destination impact, with marathon-related visitor numbers rising 300% in Chicago, 228% in Boston, and 222% in Berlin.

Ultramarathons lead demand, followed by ski racing (+44%), duathlon, and half marathons (both +34%). Google searches for “ultra race” have climbed 234%, while fitness app Strava reports a 9% increase in members completing marathons and ultramarathons, with 40% logging runs abroad.

For insurers, the growth presents a commercial opportunity, but also highlights potential gaps in conventional travel cover.

SportsCover Direct warns that standard policies frequently exclude racing and competition, potentially leaving participants exposed to medical costs and other risks associated with overseas events. Specialist cover can also address practical considerations, including equipment transport and recovery time around flights.

Chris Trotman, Head of Underwriting and Sales at SportsCover Direct, said endurance sport had shifted “from a niche pursuit to a mainstream travel motivation”.

As more travellers combine international trips with competitive challenges, insurers and travel providers must ensure protection evolves alongside changing customer expectations.