Representatives from NYC & Company and ten New York City partners will provide updates on the destination’s reawakening and reconnect members of the travel trade with tourism products across the five boroughs. In 2019, New York City welcomed a record 1.27 million visitors from the UK, the City’s top source of international visitation, and 289 thousand Irish travellers.
“The UK and Irish travel trade have always been critical to the success of New York City tourism,” said Reginald Charlot, Managing Director of Tourism Market Development at NYC & Company. “As we await the ‘green light’ for the restart of travel, we look forward to updating these important audiences on NYC’s continued reawakening.”
NYC & Company recently released 10 Ways to Experience What’s New in NYC in 2021, spotlighting new developments in the five boroughs. This month, the organisation will also launch a US$30-million marketing campaign for tourism recovery. The campaign name and further details are forthcoming.
Partnership with Warner Bros to promote New York’s diversity
Earlier this month, NYC & Company announced a new partnership with Warner Bros Pictures to promote the new In the Heights motion picture release and Upper Manhattan’s vibrant Washington Heights neighbourhood, as well as The Latino Experience in NYC, a new permanent content hub spotlighting Latino heritage and culture in New York City’s five boroughs. This follows The Black Experience in NYC, which launched in February, celebrating the diversity of NYC’s Black community and highlighting visitor experiences across the city. Both resources include neighbourhood guides, arts and culture highlights, spotlights on dining, video interviews with local business leaders and more, with new content to be added over time.
As of 19 May, most coronavirus restrictions have been lifted in New York, with businesses open at 100-per-cent capacity with social distancing requirements in place, and the state has adopted the US Centers for Disease Control and Prevention's new federal masking guidelines. All locals and visitors are asked to comply with health and safety protocols in New York City.