Seven Corner’s latest offering, ARMOR, acknowledges that road travel will likely increase as places start to open back up after the pandemic. In fact, Seven Corners' President Jeremy Murchland notes that according to the company's most recent sentiment survey, 38 per cent of participants said they are now more likely to consider a driveable vacation than prior to the pandemic. As such, the company wanted to develop a product to protect these travellers, Murchland told ITIJ.

ARMOR, as an annual subscription benefit, can be applied to any road trip plans for 365 days from activation, provides benefits such as returning a passenger, motorcycle, car or RV, telemedicine benefits and returning a pet during road trips.

Seven Corners notes that this could be the perfect solution for people who would like to travel again, but are still wary of traveling by air, especially people who are in a higher-risk category, or even for families looking to reunite due to the Covid-19 quarantine measures.

"If you are still unsure about traveling by air, road trips might be a good option for you," said Murchland. "Our new product, ARMOR, provides coverage for road trips over 100 miles away in the US, Canada and Mexico. It includes services to return you, your children, passengers, pets and vehicles back home safe and sound if you become sick or hurt on a road trip. The plan also covers the cost and arrangements for an emergency medical evacuation if you were at a medical facility that could not provide the care you needed."

Seven Corners notes that ARMOR is not a substitute for the typical roadside assistance, but instead a value ad with separate services that can't be found with typical roadside assistance, Seven Corners notes.