Klook, an Asian platform for experiences and travel services, has announced that it has successfully completed US$210 million in financing, supporting business growth and fortifying financial stability.
The equity round is led by Bessemer Venture Partners, with participation from BPEA EQT, Asia investment funds Atinum Investment and Golden Vision Capital, and corporate investment arms from Southeast Asia, including Krungsri Finnovate (under Bank of Ayudhya), Kasikornbank Financial Conglomerate and SMIC SG Holdings. The round also includes bank facilities from Citi, J.P. Morgan, and HSBC.
Klook will strategically allocate the new funds to three key areas for growth:
- Product innovation – expanding its city pass offerings to enhance traveller convenience and savings
- Scaling social and digital marketing through the Klook Kreator programme – driving conversions with authentic, social, user-generated content
- Advancing innovation through continuous artificial intelligence (AI) integration – the recent collaboration with Google Cloud will integrate Generative AI across the platform, covering automated translations, content generation, and customer service chatbot.
The company will also collaborate with the new strategic investors in the region, to increase market share and boost growth, tapping into the fast-growing middle class in Southeast Asia.
“We are pioneering a transformative era of travel, catering to a new generation of more digitally savvy travellers with bigger and bolder appetites for unique experiences,” said Eric Gnock Fah, COO and Co-Founder of Klook. “Our goal is to empower travellers to explore the world effortlessly through the Klook app, a one-stop platform that seamlessly connects them to a comprehensive range of in-destination services, encompassing immersive experiences and convenient ground transportation.”