At the start of 2021, we are all looking forward to a year that brings with it fresh starts – a start to travelling again, for business and for leisure; a start to rebuilding our standard business operating levels; and a start to consumers better understanding the importance of travel insurance.
The last 12 months have decimated the travel sector and, with it, travel insurance sales. However, what the coronavirus has done is thrown into stark relief the need for insurance when you travel. With insurers reporting increasing interest in cancel for any reason coverage, and more enquiries about, and searches for, travel insurance in many parts of the world, the industry is more than likely going to see a much-needed boost this year.
But can insurers convert new sales into customer loyalty? Some top tips and recommendations from experts in the industry about customer retention can be found in our January issue, where we see how giving travellers the cover they’re asking for, being more transparent, and communicating clearly can really boost how insurers are viewed by their customers, encouraging them to stick around.
Meanwhile, the effect that Covid-19 has had on the travel insurance marketplace over the last 12 months is under scrutiny, as we look back over 2020 – from the evolution of Covid-19 cover and adapting to new ways of doing business, to travel insurance lawsuits and fraud prevention strategies.
Plus, as the UK leaves the European Union, might there be a possibility that access to low-cost, high-quality healthcare overseas becomes more difficult for those countries involved? We look at the likely effects on insurance purchasing, as well as how insurers have been preparing.
As always, ITIJ also contains the latest news and announcements from insurers in different regions, so make sure you’re keeping up to date with the most recent product changes and industry trends throughout our news pages.