Through the tie-up, Blink will provide flight delay cover to Pluto’s customers, giving them instant access to cash payouts, airport lounges and other benefits in the event that they have to wait longer than expected for their flight.

“The discussions we’ve had with Pluto, a dynamic company changing the insurance market with truly novel products, has been a delight,” commented Paul Prendergast, CEO of Blink. “The partnership is a natural fit for both companies and one we are excited about growing. Partnering with Pluto to design smart parametric travel insurance that appeals to a millennial demographic, which represents almost 18 per cent of the UK population alone, is just the type of work we thrive on.”

Pluto, which is backed by Zurich, has aimed its offering at the millennial demographic, hoping that by giving them the opportunity to build and manage their own policies – and submit claims from a mobile device – it can encourage more younger travellers to properly protect themselves when heading overseas.

“Insurance is such an exciting space because there’s so much room for improvement,” said Alex Rainey, Co-Founder and CEO of Pluto. “A lot of this can be achieved by using the latest technology, combined with thoughtful design. We’re constantly looking for new ways to bring experiences and services to our customer that they wouldn’t expect from a travel insurer. Being able to help them instantly in a time of frustration, like a flight delay, can be such a surprising experience for a customer. When we found Blink, we instantly knew we wanted to partner with them. They’ve proven themselves all over the world as a leading parametric travel insurance tech provider. Our customers are super excited to start using this new service."