IMG Travel Outlook Survey predicts top destinations and travel trends for 2025

The survey reveals that 96% of respondents plan to travel internationally in 2025, with 51% of those respondents planning to take three or more international trips throughout the year. When asked about domestic US travel plans for 2025, 85% of respondents have at least one domestic trip planned for the year, with 52% planning to travel within the US at least three times in 2025.

Travel Outlook Survey findings

Popular trips: urban tourism and family visits

When asked about the types of trips travellers plan to take in 2025, the most popular responses were:

1. Urban tourism (visiting a major city or country) – 53% of respondents
2. Visiting family in another country – 51%
3. Beach vacation – 42%
4. Rural tourism (exploring the countryside, nature-based experiences) – 40%.

Other popular trip types for 2025 include adventure/sport (hiking, skiing, golfing, etc.), resort vacation, cruises, and special interest/event, such as concert tourism.

“We saw concert tourism grow significantly in 2024 as fans travelled the world to see Taylor Swift, and with other big-name artists planning world tours in 2025, we expect to see these types of special interest and event-focused trips continue,” said Justin Poehler, IMG Chief Commercial Officer.

Travel spending on the rise

With most respondents planning multiple international and domestic trips, it comes as no surprise that 29% plan to spend more money on travel in 2025 than they did last year.

Trending types of travel: solo, bleisure, and multigenerational

Solo travel is another prevailing trend in 2025, with 48% of IMG respondents planning to take a solo trip throughout the year. According to the survey results, the two most popular types of trips for solo travellers include visiting family in another country (57%) and urban tourism (54%).

Business travel is also on the rise. In 2025, 57% of all respondents are planning to travel for business, a 7% increase compared with 2024 survey results. Of those respondents, 59% say they are likely to add personal vacation time before or after at least one of their business trips, often referred to as ‘bleisure’ travel.

Multigenerational travel will also continue to be popular in 2025. Results show that 34% of families have a domestic or international trip planned with multiple generations (children, parents, and grandparents, etc.).

Top destinations

The most popular destinations IMG respondents plan to travel to next in 2025 include Canada, Italy, Mexico, Japan, and France – making the list for the first time since 2022.

Kevin Melton, Global Head of IPMI at IMG, spoke to ITIJ about how the company is adapting to an ever-changing market.