To capitalise on this significant opportunity, Thomas Cook (India) Limited and its Group Company, SOTC Travel, have launched an extensive range of cruise holidays across international and domestic destinations, the companies intend to tap into the leisure market, special occasions, B-leisure, MICE and weddings.
With rapid easing of international health protocols/restrictions, the companies’ data reflects a significant 35-40 per cent month-on-month uptick for cruise holidays; key demand drivers being families: 41 per cent; young professionals/millennials: 29 per cent; couples/honeymooners: 24 per cent. Thomas Cook and SOTC’s new Cruise Holidays aims to maximise on this strong and growing potential – with its seacations, river cruises and sustainable blue tourism programs.
Indians are quintessential value seekers and hence to accelerate cruise bookings, the companies have announced a range of special deals like Buy One Get One Free and Early Bird Discounts on certain cruises. Select cruise lines are also offering special benefits such as discounted prices and free travel for children under 18 years of age.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said: “Cruise holidays offer the perfect combination of entertainment and relaxation, be it for multi-generational families, young professionals/millennials and couples. What is noteworthy is that Indians are opting for sea-cations to celebrate a special occasion or a milestone – be it a cruise to nowhere for 2 nights to a luxurious sailing of 30 days!”