Founded by Firras Sabbah, previously Chief Information Officer at Allianz Thailand General Insurance, and Eric Agulhon, who previously held roles at MAAF, AXA and Allianz in Europe and Asia, Go! recently raised pre-seed funding from investors that will allow it to launch its GoHealth product to the Thai market.

Underwritten by Krungthai Panich Insurance, GoHealth is a health insurance plan that allows customers to set their own monthly budget, and gives them cover from the moment they first pay for their policy, without having to go to any agent or office.

In addition, customers can access a broad network of hospitals where they will be treated the same way as traditionally insured customers, without having to pay anything upfront.