Global tourism hits 1.52 billion arrivals in 2025, Africa leads growth

International tourism continued its strong post-pandemic recovery in 2025, with an estimated 1.52 billion international tourist arrivals recorded worldwide, nearly 60 million more than in 2024, according to the latest World Tourism Barometer from the UN World Tourism Organization (UN Tourism). This represents a 4% increase in arrivals and marks a new record year for global tourism.

Africa emerged as the fastest-growing region, with arrivals rising 8%, driven largely by North Africa, while Asia and the Pacific continued their steady rebound, reaching 91% of pre-pandemic levels. Europe, the world’s largest destination, welcomed 793 million tourists, a 4% increase from 2024, and the Middle East grew 3%, recording levels 39% above 2019. The Americas posted modest growth of 1%, with mixed results across subregions.

Travel demand remained resilient despite inflationary pressures in tourism services and geopolitical uncertainties. Factors supporting growth included robust performance from major source markets, improved air connectivity, and enhanced visa facilitation. International tourism receipts are estimated at US$1.9 trillion, a 5% rise from 2024, with total export revenues from tourism reaching $2.2 trillion.

Looking ahead, UN Tourism projects global arrivals to grow 3–4% in 2026, contingent on continued recovery in Asia Pacific, favourable economic conditions, and stable geopolitical situations. The latest UN Tourism Confidence Index rates 2026 at 126 out of 200, indicating optimism, though experts note that geopolitical tensions, high travel costs, and climate events remain key risks for international tourism.

Asia is set to power global travel demand in the first half of 2026, according to recent data from travel intelligence specialist Mabrian.