German holidaymakers prioritise summer travel as long-haul demand falters

Germany’s organised travel market proved resilient in summer 2026, with tour operator revenue rising 4% and traveller numbers increasing 2% despite economic uncertainty and geopolitical tensions, according to preliminary figures from the German Travel Association (DRV).

Data presented at the DRV congress in Berlin on 15 October, covering bookings up until the end of August, showed that strong last-minute demand offset weaker early reservations following the escalation of the Middle East conflict in March.

“People want to travel, and vacations remain a top consumer priority. At the same time, we are seeing that customers are weighing their options more carefully and sometimes booking later,” said DRV President Albin Loidl.

The eastern Mediterranean led destination growth, with combined revenue up 8%. Türkiye gained 9%, Greece 10%, and Egypt 4%. Western Mediterranean revenue rose 5%, while cruise revenue increased 5%. Long-haul revenue fell 14%, reflecting flight cancellations and travel warnings linked to the conflict.

The contrasting performance highlights the importance of disruption support and destination-specific risk exposure. Loidl said package holidays appealed to customers because a single provider assumes responsibility for the trip, including assistance during disruptions, crisis management, and financial protection against insolvency.

Winter bookings remain under pressure, with revenue for November 2026 to April 2027 running 2% below last year. The United Arab Emirates (UAE) and US are particularly weak, although Thailand, the Maldives, and the Dominican Republic show comparatively stable demand.

Looking ahead, summer 2027 bookings are 8% ahead year on year, supported by cruise reservations.