The mobile app, free to GGH members as of today (1 October), enables Generali customers to identify health risks and take appropriate preventative measures. It also provides health advice according to each customer’s unique tailored profile, connecting with over 1,000 popularly used health and activity trackers; customers will be offered tips and support for battling stress, improving sleep, keeping fit, losing weight and overall leading healthier lives. Users can create goals and use the app to produce strategies to tackle them, and Bria offers the option to connect with work colleagues, friends and family members who can provide encouragement – there is even the opportunity to ‘game-ify’ the experience by competing in health challenges in order to rank highly on a leader board.
The app has been designed in partnership with UK-based health tech provider Tictrac. Generali Group’s General Manager Frédéric de Courtois commented: “This partnership is another milestone that confirms [our] commitment to create value for our customers through innovation – this time leveraging on digital health and wellness technologies in the prevention space. We need to keep pushing innovation to better serve our customers and generate returns for our shareholders. Tictrac will improve Generali customers’ wellbeing, by living longer, healthier and happier lives, as well as support our corporate clients in engaging better with their employees.”