Cover Genius stated that the ‘comprehensive’ travel protection covers visits to 25 European countries and the US, and is ‘embedded directly within the [SAS] customer booking flow’.
“While tourism is on track for a full recovery this year, airlines are looking for new ways to entice travellers back to the skies with a sense of protection,” said Peter Smith, Vice President of Partnerships, Travel at Cover Genius. “Convenience and client loyalty are at the core of offering embedded protection for travellers, which also offer SAS additional revenue growth as the industry continues to recover.”
Caroline Bergström, Head of Ancillary Products, Connectivity and Retail at SAS, added: “This partnership with Cover Genius allows us to cater to our travellers’ preference for a dynamic and tech-forward solution that is easy to use, convenient and scalable.”
Cover Genius also created another strategic partnership with Indian travel booking site EaseMyTrip in October.