Bupa teams up with GoJoe
The deal will allow Bupa Business Health Insurance customers offer access to the GoJoe app to their employees
Healthcare provider Bupa has announced a partnership with health and performance platform GoJoe.
The partnership will give business health insurance customers and their employees access to the platform, offering a range of real-time tracking, social motivation, expert-led content, and gamified challenges.
The GoJoe app also offers access to 350 Les Mills classes and a suite of meditation audio, and syncs to smart watches and fitness trackers.
The app is now available to all new Bupa Business Health Insurance customers, and existing ones at the renewal stage.
“Physical and mental health are deeply connected; when people feel physically well, they are better equipped to perform at their best,” said Richard Norris, Commercial Director at Bupa. “Our early-stage partnership with GoJoe hinges on a shared belief that positive health outcomes are driven by a mix of preventative and reactive support, and reflects our ongoing commitment to helping organisations build healthier and more resilient teams.”
Bupa recently announced the opening of a new Clinical Training Facility in Staines, England, to address a healthcare skills gap.
Oliver Cuenca
Oliver Cuenca is a Junior Editor for Voyageur Group, joining in 2021. He writes for both ITIJ and AirMed&Rescue, covering a range of topics including international travel and health insurance, medical assistance provision and air medical transportation. He also serves as Title Editor of the Assistance & Repatriation Reviews. Oliver holds an MA in Magazine Journalism from Cardiff University, as well as a BA in English with Creative Writing from Falmouth University.
February 2025
Issue
Offering readers a deep dive into the issues facing providers and payers of healthcare services around the world. Cost containment, international patient department development, the role of AI in healthcare delivery and more.