Brazil on track to surpass 2027 international tourism targets in 2025

Brazil welcomed over 5.3 million foreign tourists in the first half of 2025 – a 48.2% increase on the same period last year and the best result on record for the first half of any year. The country has already reached 77.3% of its 2025 target of 6.9 million international visitors, set out in the National Tourism Plan 2024–2027, and could surpass the 2027 goal of 8.1 million by the end of this year.

In June alone, 444,882 foreign visitors entered Brazil, up 33.8% year on year.

“Tourism in Brazil has gone from being a potential to a reality. We are reaching the levels of foreign tourist arrivals that our country deserves, at a growth rate that is the highest in the world today,” said Marcelo Freixo, President of Embratur. “Tourism has become this clean industry that develops our country sustainably, providing opportunities in all regions of the country… the result of intense work by Embratur and the Ministry of Tourism to show the world that we are many ‘Brazils’, in addition to the sun and beach that everyone already knew.”

Minister of Tourism Celso Sabino added: “We are experiencing the best moment for Brazilian tourism. These records are the result of investments in infrastructure, expansion of the air network, training of professionals and strategic actions for international promotion.”

Argentina remains the top source market with 2.3 million visitors, followed by Chile (442,993), the US (410,189), Uruguay (308,956), and Paraguay (306,523). The UK saw a 20% increase compared with the same period in 2024, with 97,413 British travellers visiting Brazil in the first half of 2025.

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